Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

HBRThe holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Find out more…….
http://hbr.org/2017/12/shoppers-need-a-reason-to-go-to-your-store-other-than-buying-stuff

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