The New Digitally Transformed Store: A Hub For Technology Innovation

The meaning of brick and mortar retailing has forever changed. However, if you can recall the trending topics from just a few years ago, the debate between retail apocalypse and retail renaissance was in full swing, with the majority of industry watchers touting that it was the end of the physical store as we know it. Today, while the store has definitely undergone a transformation, the metamorphosis has led to a new concept for the physical store – a hub for technology innovation.

If you’re working through the challenges of where do we go now. Whether its Frictionless Commerce, Augmented Reality, RFID, Kiosks or any number of the technologies you need to be embracing, talk to us at Beyond Retail and we can help you clarify the stages and types of technology your business should consider. Email us at Beyond Retail or call us on 1300 524 475 for a no obligation chat.

Enjoy the article, it covers the key areas you should be considering with your IT people and store infrastructure.

http://bit.ly/BR2F2i7A7

Sam’s Club, 7-Eleven push forward with cashierless stores

Amazon grabbed the spotlight with its cashierless stores when it introduced Amazon Go in late 2016. But existing brick and mortar retailers have not been silent. 7-Eleven and Sam’s Club have been testing “scan and pay” technology. Executives from both companies gave an update on their progress at the Shoptalk Show in Las Vegas during a session on emerging shopping experiences.
This article answers some of the obvious questions that are in any retailers mind when thinking about a cashierless store.

If you’ve considered how you could operate your business by incorporating technologies like Frictionless Payments, Payment Kiosks or Cashierless Stores, then you need to talk to Beyond Retail. Our expertise in Mobile Payments, IoT implementations and our overall retail operations experience, make Beyond Retail the go to company to have a conversation with. Contact us at Beyond Retail or call us on 1300 524 475

http://bit.ly/BR2EZsnsP

4 rules for getting consumers to opt-in to SMS marketing campaigns

It is a question that has bedeviled concert performers since the beginning — how do you get people in seats for an event?

Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves. The vast majority require the assistance of savvy promoters to assemble a receptive audience for the performer.

This same question of “how do I build an audience” applies to SMS marketing. In an age where most messages (email, phone calls, and the like) are routinely screened and ignored by consumers, text messages enjoy an almost one-hundred percent open rate, according to Mobile Marketing Watch, creating an opportunity for Taylor Swift-level revenue generation.

http://bit.ly/BR2zv00A2