Consumers love for digital, mobile experiences here to stay

Shoppers will continue embracing digital and mobile retail experiences even once the coronavirus pandemic is a memory.

That’s a prime finding of a study, from cloud communications and mobile engagement provider Sinch, on consumer behavior during COVID-19 and projected post—-activity.

More than half of consumers, 58%, will continue to avoid crowds, 52% will avoid unnecessary travel, 46% will spend less time inside stores and 45% will dine out less often, according to a press release.

Yet retailers aren’t completely delivering the most useful digital and mobile experience that consumers want, according to the study, which stated brands are playing catch-up and many don’t know which channels customers prefer. Read more….

Working on your 2021 strategy and want to refresh your ideas?  Seeking to improve your customer engagement?  Need to develop a mobile strategy?  Then talk to the customer experience specialists. It costs nothing to talk and who knows, you might walk away with some new ideas.  Lets Talk!

Building bigger baskets by increasing engagement in a mission-driven world

Not that long ago, online grocery shopping was an exclusive playground for pioneers of the digital world.

Now, though, that playground is a lot more crowded.

Online shopping participation has accelerated at warp speed through the evolution of COVID-19. And it’s not just among the digital elite. More and more people are choosing alternative shopping options like home delivery, click-and-collect and curbside.

It’s become a time of change for retailers, many of whom are adjusting to meet the moment by offering choice. They’ve pivoting to offer online fulfillment options, which requires them to ensure the efficiency expected by third-party pickers. At the same time, they’ve had to adapt their in-store game to satisfy list-focused shoppers demanding safety and security. The common thread? Everyone wants to get in and out as quickly as possible.

As a result, the need to drive loyalty and build baskets through shopper engagement has never been more urgent. Read more…...

Looking for ways to engage your customers?  Trying to craft a digital strategy for 2021?  Need to improve your offering for a more discerning customer?  Then talk to the customer experience specialists. It costs nothing to talk and who knows, you could walk away with some new ideas. Lets Talk! 

How Retailers Can Refine Contactless Fulfillment

Though businesses are now reopening, many consumers may be reluctant to return to their previous routines or give up newfound conveniences, which means curbside pickup and contactless delivery aren’t going anywhere — and retailers must continue to adapt.  Read more…

Need some assistance to cut through the noise?  Looking for options in the current environment? Talk to the Customer Experience specialist. It costs nothing to have a conversation and you might come away with some new ideas. Lets Talk!

Improving retail productivity within the ‘new normal’ environment

We are moving to a ‘new normal’ as businesses start to open again. Most retailers will have experienced sales revenue disruptions, and as we continue with ongoing uncertainty it has never been more important to get your cost base right and improve your productivity.

There are two factors that may create significant changes within your operation that could impact productivity. Read more…..

Working through your business processes or thinking about how you operate in the “new normal” world? Want  to talk to someone who understands? Give us a call, it costs nothing to talk and you may come away with a few ideas. Lets Talk!

What do Gen Z shoppers really want?

Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.

The new blended phygital reality is permeating Gen Z’s daily lives, and in-turn elevating the expectation in brand and retail experience; an experience that they still very much desire, but of course, on their terms. Digitization and hyper-reality are big culture drivers for them — especially in the creative sphere, where virtual gigs, artificial intelligence art and digital fashion are becoming increasingly relevant. Augmented reality filters continue to be one of the biggest influences on Instagram and Snapchat that bleed into retail, with Gen Z shaping and sharing their own otherworldly lives. Read more…..

Considering how you can add digital experiences in your business?  Talk to the people who understand AR and other CX technologies. Talk to Beyond Retail.

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