The retail workforce in the age of Amazon Go

RCE_comThe idea of quickly popping into my local grocery store and walking out with everything I need for dinner, without waiting in long lines, is undoubtedly appealing to almost every shopper. That desire to streamline in-store shopping and reduce friction is what Amazon Go is all about and what has made its arrival, and potential expansion, the talk of the retail industry. Of course, shoppers are demanding a streamlined and personalized shopping experience across all retail channels, but many are left wondering what the impact of associate-free checkout will mean for the future of hourly retail workers.

Making the move from retailer-first to consumer-first

RCE_comTo compete in today’s e-commerce market, brands first need to ask themselves “Who is your customer?” Traditional retail distribution networks place brand manufacturers at one end of the supply chain and end consumers at the opposite end. The reality of this kind of network is that brands don’t have a direct relationship with consumers — instead, a brand’s first priority is to keep the distributor and/or retailer happy, not the end consumer.

3 brick-and-mortar lessons for e-commerce

RCE_comIt’s an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correlate with shopper demands.

The good news for grocery retailers is that decades of lessons learned via brick-and-mortar initiatives for category management and shopper marketing can be applied to e-commerce with relative ease.