Today’s retailers are facing an uphill battle. Consumer shopping behavior is continuously changing, and among larger retailers like mass merchants, wholesalers or grocery chains, there is fierce competition for shopper loyalty. http://bit.ly/BR2O1dSrI
The idea of quickly popping into my local grocery store and walking out with everything I need for dinner, without waiting in long lines, is undoubtedly appealing to almost every shopper. That desire to streamline in-store shopping and reduce friction is what Amazon Go is all about and what has made its arrival, and potential expansion, the talk of the retail industry. Of course, shoppers are demanding a streamlined and personalized shopping experience across all retail channels, but many are left wondering what the impact of associate-free checkout will mean for the future of hourly retail workers. http://bit.ly/BR2M77vWS
Many retail marketing departments have been expanding for the last few years, due to the strong economy and a surge in new marketing technologies. However, after three years of consecutive increases, marketing budgets have stalled, with mounting pressure for CMOs to show the return on investment for their spend. http://bit.ly/BR2Akyrgc
At nearly 60 percent of the workforce, hourly workers are an economic powerhouse.
To deliver great customer experiences to consumers, employers must pay attention to hourly workers’ needs. Looking ahead and adapting workplace policies that align with shifting dynamics of the workforce means paying attention to workers’ top concerns, including health benefits, vacation time and bonuses. Being able to balancing benefits with business sense is no easy task. To help stay ahead of the curve, here are several ways employers can work toward cultivating loyal workers to best serve customers. http://bit.ly/BR2mDody3
These days, fusing culture and brand may be essential for brands hoping to engage customers with more authentic messages. http://bit.ly/BR2zYA3fJ