The emergence of new consumer behavior is blurring the lines between online and in-store shopping experiences. According to an Oracle Retail consumer study, 39% of shoppers
The popularity of kiosks has skyrocketed during the pandemic as retailers look for ways to provide the service customers expect in a socially distanced, low-touch
“Global brand leaders have heard the drumbeat of ‘mobile transformation’ for years, but the COVID-19 crisis, and its impact on individual behavior, brings the need into sharp focus. This research shows that these behaviors aren’t going to change, and brands need to adapt accordingly for the long haul,”
Typically, it takes retailers months to launch an online storefront and add another prong to the sales or fulfillment channel, but during COVID-19, we’ve seen retailers dramatically compress that timeline to weeks and even days to mitigate lost sales from the halt of in-store operations. Retailers are also capitalizing on digital storefronts and fulfillment from their local stores.
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