What do Gen Z shoppers really want?

Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.

The new blended phygital reality is permeating Gen Z’s daily lives, and in-turn elevating the expectation in brand and retail experience; an experience that they still very much desire, but of course, on their terms. Digitization and hyper-reality are big culture drivers for them — especially in the creative sphere, where virtual gigs, artificial intelligence art and digital fashion are becoming increasingly relevant. Augmented reality filters continue to be one of the biggest influences on Instagram and Snapchat that bleed into retail, with Gen Z shaping and sharing their own otherworldly lives. Read more…..

Considering how you can add digital experiences in your business?  Talk to the people who understand AR and other CX technologies. Talk to Beyond Retail.

#augmentedreality #cx #retail

Retail-as-a-Service: What it Means for Commerce Innovation and Survival

Retailers burdened by legacy store technology and disparate commerce systems are hobbled when the focus becomes point-of-sale (POS) lanes, hardware and disjointed commerce engagement.

These retailers are at the mercy of software vendors who control the applications that drive current commerce experiences and are led to deliver one-off initiatives to fill gaps in customer expectations. The crux of the omnichannel challenge is this continued proliferation of regret spend and inability to scale with precision and agility.  Read more…

Not sure how to transform your retail platform? Lost between traditional POS, MobilePOS and Ecommerce solutions?  Talk to the experts. Talk costs nothing, but might uncover some options. Lets Talk!