Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.
The new blended phygital reality is permeating Gen Z’s daily lives, and in-turn elevating the expectation in brand and retail experience; an experience that they still very much desire, but of course, on their terms. Digitization and hyper-reality are big culture drivers for them — especially in the creative sphere, where virtual gigs, artificial intelligence art and digital fashion are becoming increasingly relevant. Augmented reality filters continue to be one of the biggest influences on Instagram and Snapchat that bleed into retail, with Gen Z shaping and sharing their own otherworldly lives. Read more…..
Considering how you can add digital experiences in your business? Talk to the people who understand AR and other CX technologies. Talk to Beyond Retail.
Retailers burdened by legacy store technology and disparate commerce systems are hobbled when the focus becomes point-of-sale (POS) lanes, hardware and disjointed commerce engagement.
These retailers are at the mercy of software vendors who control the applications that drive current commerce experiences and are led to deliver one-off initiatives to fill gaps in customer expectations. The crux of the omnichannel challenge is this continued proliferation of regret spend and inability to scale with precision and agility. Read more…
Not sure how to transform your retail platform? Lost between traditional POS, MobilePOS and Ecommerce solutions? Talk to the experts. Talk costs nothing, but might uncover some options. Lets Talk!
In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.
What’s the purpose of a store? Technically, it’s to offer up products to customers and, more importantly, get them to buy those products. But in recent years, the purpose of a store has been brought into question as startups and traditional retailers alike explore what has become the pinnacle of physical retail: experiential retail. Or, to specify: successful experiential retail. Read more….
Do you have an ecommerce strategy to deal with the new reality? Can your business manage a “low touch” market? Talk to the CX experts and explore the options available to you. Lets talk!
With retail sales doubling over the last decade, the beginning of 2020 was full of excitement for the retail industry. eMarketer predicted that total retail sales would grow 2% to $5.574 trillion, while e-commerce sales is expected to stay strong at a 12.8% growth rate to $666.28 billion. Meanwhile, retailers across all categories were steadily shifting toward delivering more personalized and curated shopping experience — online and offline — that grabbed consumers’ attention. Read more….
Trying to find the right balance between digital strategy and people? Looking at how your business will operate from 2020 onwards? Talk to the team who’ve been there and who listen. Try our no-obligation discovery session and see what ideas you can take away. Lets Talk!
In recent decades, digital transformation has changed the way we shop, revolutionizing how we find and purchase all types of goods and services. As a result, today’s consumers now expect frictionless experiences whenever and wherever they shop. And today, providing the ability for customers to shop whenever and from wherever they want and need to, is more critical than ever. Read more…..
Want to get your planning and strategy right? Want to talk to people who understand Digital Transformation? Lets talk!