Top retailers focus more on data

What is your business doing about its data? With our RetailNext product, we can share with you numerous case studies and client stories about how the use of in store data has transformed retail operations not only from an operational efficiency point of view but also in terms of increased sales results. This article on the Deloitte Digital survey clearly indicates how brand leaders are using data to keep ahead of the game. If you’d like to now more contact us at Beyond Retail or call +61 3 8538 1220

Nearly 60% of global “brand leaders,” including traditional retail, pure-play, consumer goods and branded manufacturing companies, told Deloitte Digital researchers that their value proposition is based on product quality or uniqueness — compared to 11% for price and 6% for convenience, according to survey of 500 companies worldwide. Just 10% identified values and emotional connection as their unique pitch to customers, according to the report.

http://bit.ly/BR2yk3MLY

Top retailers focus more on data

Retail Dive Logo 1Nearly 60% of global “brand leaders,” including traditional retail, pure-play, consumer goods and branded manufacturing companies, told Deloitte Digital researchers that their value proposition is based on product quality or uniqueness — compared to 11% for price and 6% for convenience, according to survey of 500 companies worldwide. Just 10% identified values and emotional connection as their unique pitch to customers, according to the report.   http://bit.ly/BR2yk3MLY

High-Touch: A Path To Shopping Resonance

roinRetailers these days hear so much about ROI that this simple acronym probably haunts them in their sleep. Sure, short-term return on investment is important, but perhaps also a bit shortsighted. In the long-term, there’s another kind of ROI they should dream about: Return on Involvement. The biggest marketing challenge today is how to engage the jaded or distracted (or both) shopper.   http://bit.ly/BR2ykWd7I

Brick-and-mortar retail isn’t dead, it’s just evolving

RCE_comThe physical retail space is in a profound period of flux, with many questioning its future as e-commerce behemoths like Instagram-focused, fast-fashion company Fashion Nova take center stage. The challenges are a roll call of complex issues with no simple answers: consumer behavior has shifted radically and permanently; labor is getting more expensive and harder to staff and train; and “silver bullet” technology solutions pile up the anxiety and operational impact with often little or no results to show for it.   http://bit.ly/2yu4WEP