There are a number of e-commerce trends fueling sales growth in 2018 with social commerce among the hottest. For example, several studies show approximately 25 percent of business owners are selling through Facebook and 40 percent are using social media as a whole to generate sales. http://bit.ly/BR2O1oKWB
“What does emotional connection mean to you?” I asked a senior leader of a retail chain. I was expecting an insightful answer. “It means being helpful, courteous, and respectful to customers,” he replied. I probed a bit further. “How is emotional connection different from plain, ordinary customer experience?” I got a speech about being treated like a person and not a like a number. He ended with: “We need to stop treating customers like consumers and started treating them like friends.” He made it sound unique and new. http://bit.ly/BR2N63JcH
Today’s retailers are facing an uphill battle. Consumer shopping behavior is continuously changing, and among larger retailers like mass merchants, wholesalers or grocery chains, there is fierce competition for shopper loyalty. http://bit.ly/BR2O1dSrI
The idea of quickly popping into my local grocery store and walking out with everything I need for dinner, without waiting in long lines, is undoubtedly appealing to almost every shopper. That desire to streamline in-store shopping and reduce friction is what Amazon Go is all about and what has made its arrival, and potential expansion, the talk of the retail industry. Of course, shoppers are demanding a streamlined and personalized shopping experience across all retail channels, but many are left wondering what the impact of associate-free checkout will mean for the future of hourly retail workers. http://bit.ly/BR2M77vWS
At nearly 60 percent of the workforce, hourly workers are an economic powerhouse.
To deliver great customer experiences to consumers, employers must pay attention to hourly workers’ needs. Looking ahead and adapting workplace policies that align with shifting dynamics of the workforce means paying attention to workers’ top concerns, including health benefits, vacation time and bonuses. Being able to balancing benefits with business sense is no easy task. To help stay ahead of the curve, here are several ways employers can work toward cultivating loyal workers to best serve customers. http://bit.ly/BR2mDody3