How digital queuing can save brick-and-mortar retailers

Many brick-and-mortar retailers are in trouble, and in no small part because they are failing to take advantage of the internet’s potential. The web facilitated the rise of giants like Amazon, but it also offers plenty of options to help traditional entrepreneurs compete — and succeed. The key is not to try and out-Amazon Amazon, but to provide what Amazon and its peers cannot — face-to-face customer service in a comfortable, welcoming space.

Rather than being the downfall of physical retail locations, the internet can supercharge this unique advantage. That’s why more and more retail stores are embracing digital queuing, fusing the organisational and streamlining power of the internet with the ambience and experience of going shopping.
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If you’re seeking to start your digital transformation, looking for new directions, thinking about friction-less retail, or just want to talk through your ideas, then you need to speak to an industry specialist at Beyond Retail. You can contact us via email or call us on 1300 524 475

The New Digitally Transformed Store: A Hub For Technology Innovation

The meaning of brick and mortar retailing has forever changed. However, if you can recall the trending topics from just a few years ago, the debate between retail apocalypse and retail renaissance was in full swing, with the majority of industry watchers touting that it was the end of the physical store as we know it. Today, while the store has definitely undergone a transformation, the metamorphosis has led to a new concept for the physical store – a hub for technology innovation.

If you’re working through the challenges of where do we go now. Whether its Frictionless Commerce, Augmented Reality, RFID, Kiosks or any number of the technologies you need to be embracing, talk to us at Beyond Retail and we can help you clarify the stages and types of technology your business should consider. Email us at Beyond Retail or call us on 1300 524 475 for a no obligation chat.

Enjoy the article, it covers the key areas you should be considering with your IT people and store infrastructure.

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How microservices play a role in delivering digital commerce innovation.

Retailers looking to keep customer experiences up to speed with emerging digital touch points, consumer trends, competitors’ moves and technological innovation face a challenge — keeping their legacy commerce platforms up to date is painfully slow, expensive and risky.

The typical enterprise commerce platforms, whether packaged or home grown, is monolithic. With monolithic architecture, critical pieces of the commerce platform are tightly coupled and highly interdependent, share the same code base, and run as a single process. Updating one component like catalog, promotions or checkout can create unhappy surprises in other areas, so updates must be made conservatively, the system requires extensive regression testing after every change, and major releases typically occur only once per quarter.

To work around the pains of legacy commerce technology, business and IT leaders are increasingly looking to more flexible, API-driven solutions to deliver digital commerce innovation.

This is a philosophy Beyond Retail subscribes to. For example our approach to RFID has been to design an infrastructure light RFID application that allows a retailer to introduce RFID into their business without any need to change their ERP system. Cloud based, it can be rolled out to a business in days, not weeks or months. Simple, feature packed and effective.

If you like to know more about Beyond Retail’s infrastructure light RFID solution contact us at 1300 524 475 or email us at Beyond Retail RFID.

Enjoy the article, it gives a good starting point for discussion with your IT people about how are they handling the microservice philosophy.

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Sam’s Club, 7-Eleven push forward with cashierless stores

Amazon grabbed the spotlight with its cashierless stores when it introduced Amazon Go in late 2016. But existing brick and mortar retailers have not been silent. 7-Eleven and Sam’s Club have been testing “scan and pay” technology. Executives from both companies gave an update on their progress at the Shoptalk Show in Las Vegas during a session on emerging shopping experiences.
This article answers some of the obvious questions that are in any retailers mind when thinking about a cashierless store.

If you’ve considered how you could operate your business by incorporating technologies like Frictionless Payments, Payment Kiosks or Cashierless Stores, then you need to talk to Beyond Retail. Our expertise in Mobile Payments, IoT implementations and our overall retail operations experience, make Beyond Retail the go to company to have a conversation with. Contact us at Beyond Retail or call us on 1300 524 475

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4 rules for getting consumers to opt-in to SMS marketing campaigns

It is a question that has bedeviled concert performers since the beginning — how do you get people in seats for an event?

Unless the act is Taylor Swift or Coldplay, both of whom could sell out Madison Square Garden on a rainy Tuesday in February, there are few shows that can sell themselves. The vast majority require the assistance of savvy promoters to assemble a receptive audience for the performer.

This same question of “how do I build an audience” applies to SMS marketing. In an age where most messages (email, phone calls, and the like) are routinely screened and ignored by consumers, text messages enjoy an almost one-hundred percent open rate, according to Mobile Marketing Watch, creating an opportunity for Taylor Swift-level revenue generation.

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