Shoppers will continue embracing digital and mobile retail experiences even once the coronavirus pandemic is a memory.
That’s a prime finding of a study, from cloud communications and mobile engagement provider Sinch, on consumer behavior during COVID-19 and projected post-activity.
More than half of consumers, 58%, will continue to avoid crowds, 52% will avoid unnecessary travel, 46% will spend less time inside stores and 45% will dine out less often, according to a press release.
Yet retailers aren’t completely delivering the most useful digital and mobile experience that consumers want, according to the study, which stated brands are playing catch-up and many don’t know which channels customers prefer. Read more….
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The global pandemic has changed nearly every aspect of daily life, including how we shop. When the pandemic hit the U.S. in March, essential retailers needed to quickly put in place measures to ensure the health and safety of their customers and employees, while non-essential retailers needed to quickly pivot from a physical to digital environment.
Not that long ago, online grocery shopping was an exclusive playground for pioneers of the digital world.
A great article from the RIS group in the USA. It clearly talks about the challenges retailers, staff and customers will need to address as we move forward into a lower contact world. Where the quality of service is still a key differentiator for the consumer.
Though businesses are now reopening, many consumers may be reluctant to return to their previous routines or give up newfound conveniences, which means curbside pickup and contactless delivery are not going anywhere and retailers must continue to adapt.