A New Frontier for Frontline Retail Workers

A great article from the RIS group in the USA. It clearly talks about the challenges retailers, staff and customers will need to address as we move forward into a lower contact world. Where the quality of service is still a key differentiator for the consumer.

More than ever before, retailers must understand their customer-facing employees’ role and undertake initiatives to ensure that frontline employees remain safe, empowered, and satisfied on the job. In fact, developing and acting upon this understanding is critical if retailers are to succeed in the wake of COVID-19 and beyond.  Read more….

If you’re dealing with issues about how you go forward? Working on your customer engagement strategies, or just want to talk to someone? Give us a call, a conversation costs nothing! Lets Talk

How Retailers Can Refine Contactless Fulfillment

Though businesses are now reopening, many consumers may be reluctant to return to their previous routines or give up newfound conveniences, which means curbside pickup and contactless delivery aren’t going anywhere — and retailers must continue to adapt.  Read more…

Need some assistance to cut through the noise?  Looking for options in the current environment? Talk to the Customer Experience specialist. It costs nothing to have a conversation and you might come away with some new ideas. Lets Talk!

What do Gen Z shoppers really want?

Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.

The new blended phygital reality is permeating Gen Z’s daily lives, and in-turn elevating the expectation in brand and retail experience; an experience that they still very much desire, but of course, on their terms. Digitization and hyper-reality are big culture drivers for them — especially in the creative sphere, where virtual gigs, artificial intelligence art and digital fashion are becoming increasingly relevant. Augmented reality filters continue to be one of the biggest influences on Instagram and Snapchat that bleed into retail, with Gen Z shaping and sharing their own otherworldly lives. Read more…..

Considering how you can add digital experiences in your business?  Talk to the people who understand AR and other CX technologies. Talk to Beyond Retail.

#augmentedreality #cx #retail

Retail-as-a-Service: What it Means for Commerce Innovation and Survival

Retailers burdened by legacy store technology and disparate commerce systems are hobbled when the focus becomes point-of-sale (POS) lanes, hardware and disjointed commerce engagement.

These retailers are at the mercy of software vendors who control the applications that drive current commerce experiences and are led to deliver one-off initiatives to fill gaps in customer expectations. The crux of the omnichannel challenge is this continued proliferation of regret spend and inability to scale with precision and agility.  Read more…

Not sure how to transform your retail platform? Lost between traditional POS, MobilePOS and Ecommerce solutions?  Talk to the experts. Talk costs nothing, but might uncover some options. Lets Talk!

Please don’t touch: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

What’s the purpose of a store? Technically, it’s to offer up products to customers and, more importantly, get them to buy those products. But in recent years, the purpose of a store has been brought into question as startups and traditional retailers alike explore what has become the pinnacle of physical retail: experiential retail. Or, to specify: successful experiential retail.  Read more….

Do you have an ecommerce strategy to deal with the new reality? Can your business manage a “low touch” market? Talk to the CX experts and explore the options available to you. Lets talk!