Thinking about adding a little innovation to your retail strategy? Find some inspiration in the round-up of the best worldwide retail initiatives.
It’s not easy for retailers to keep up with the pace of marketing innovation. One challenge is their inability to keep up with the changing ways people want to shop for products and connect with brands. http://bit.ly/BR2yjG6aA
As data expands and becomes an increasingly valuable commodity, search becomes more important than ever, writes Microsoft’s Christi Olson. http://bit.ly/BR2O30CTw
Millennials (the generation born roughly between 1980 and 2000) are emerging as a retail juggernaut. According to data from Accenture, there are around 80 million Millennials in the U.S., and they spend $600 billion annually. By 2020, the firm expects their spending to grow to 1.4 trillion and make up as much as 30 percent of total retail sales. http://bit.ly/BR2M7Wzn3
“What does emotional connection mean to you?” I asked a senior leader of a retail chain. I was expecting an insightful answer. “It means being helpful, courteous, and respectful to customers,” he replied. I probed a bit further. “How is emotional connection different from plain, ordinary customer experience?” I got a speech about being treated like a person and not a like a number. He ended with: “We need to stop treating customers like consumers and started treating them like friends.” He made it sound unique and new. http://bit.ly/BR2N63JcH