One of the most exciting developments in CX is the adoption of AR technologies. Up until now, the cost has meant these have only been in the domain of large multi-nationals, but new developments will soon see the release of more cost-effective AR technologies. L’Oreal is a great example of customer-focused AR applications adding to the customer engagement process.
L’Oréal is giving consumers a way to take their augmented reality-based makeup try-ons to the next level by enabling a beauty adviser to a place recommended products on a shopper’s face during a live consultation. Live Makeup Consultation, which will be rolled out for L’Oréal’s professional brand NYX Cosmetics, was officially debuted during a session at Cannes Lions this week. http://bit.ly/BR2KBWxE3
Always a great place to visit and see what’s happening in new retail concepts and this article clearly shows the experiential side of retail engagement continues to be driving new design initiatives at store level.
Retail Dive’s Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick. http://bit.ly/BR2IEEVWk
This is an area where there is a lot of opportunities for local retailers to introduce the use of kiosks to improve the customer experience. From simple information posts to full-fledged sales terminals this is an area of increasing activity in overseas markets. This is a good article looking at the issues facing kiosk and digital signage implementations.
Given the customer benefits that kiosks and digital signage can deliver for retailers, the challenges that oftentimes accompany these deployments are an acceptable cost.
Exciting times…..Beyond Retail is working with two companies, Display Sense and Blinxel in the release of a new 3D Augmented Reality mobile platform that will revolutionise the production and distribution of 3D Augmented Reality content. This product will enable retailers, marketers and any consumer-facing industry to engage with their customers in ways they only imagined possible, at a fraction of the cost of currently available AR models. This article reports on just how “Consumers are keen to use technology that enhances online shopping experiences.” http://bit.ly/2xTxavB
As brick-and-mortar retailers look to enhance the in-store experience to compete with the e-commerce giants, they must contend with the unprecedented challenges posed by decreasing revenues and escalating costs.
But for those who invest smartly in the right digital initiatives, there are huge opportunities. For this reason, transformative technologies such as mobile scan-and-go solutions are gaining momentum across the world. http://bit.ly/BR2F4Z9Xe