Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.
The new blended phygital reality is permeating Gen Z’s daily lives, and in-turn elevating the expectation in brand and retail experience; an experience that they still very much desire, but of course, on their terms. Digitization and hyper-reality are big culture drivers for them — especially in the creative sphere, where virtual gigs, artificial intelligence art and digital fashion are becoming increasingly relevant. Augmented reality filters continue to be one of the biggest influences on Instagram and Snapchat that bleed into retail, with Gen Z shaping and sharing their own otherworldly lives. Read more…..
Considering how you can add digital experiences in your business? Talk to the people who understand AR and other CX technologies. Talk to Beyond Retail.
In recent decades, digital transformation has changed the way we shop, revolutionizing how we find and purchase all types of goods and services. As a result, today’s consumers now expect frictionless experiences whenever and wherever they shop. And today, providing the ability for customers to shop whenever and from wherever they want and need to, is more critical than ever. Read more…..
Want to get your planning and strategy right? Want to talk to people who understand Digital Transformation? Lets talk!
The power of e-commerce has taken on an unprecedented urgency, its necessity forced by the coronavirus global health crisis.
And as physical retail takes a pause, merchants are still determining how their previous investments in omnichannel selling will support them during this difficult environment. Read more…..
Working through your technology needs going forward? Trying to make the eCommerce and legacy systems integrate smoothly. Talk to people who understand the issues from a retailers perspective. Lets Talk
In the blink of an eye, retail has changed forever.
As COVID-19 has spread across the globe, retailers have been forced to explore untested business models just to keep operating in a new, restrictive reality. Even for an industry accustomed to disruption, the widespread shuttering of doors has been like a kick in the teeth to some.
But retailers are resilient. They’ve found new ways to survive — and in some cases even thrive — during this unprecedented crisis. Read more…..
Working on what your next technology move should be? Working your way through conflicting priorities? Talk to some who can help. Lets Talk
The coronavirus/COVID-19 pandemic is radically reshaping consumer behavior. According to First Insight, more than 40% of shoppers say fears have already impacted their buying decisions. More specifically, 29% are using Buy Online services to have products delivered to their homes, while 18% preferred curbside pickup. Read more…
Has your business transitioned to a stronger digital position? Need someone to talk to? Lets Talk!