E-commerce companies eye physical retail

NEW YORK — By day two of the National Retail Federation’s Big Show, it was not only clear that retailers of all stripes have a newfound appreciation for the value of their physical stores, but also that many are grappling with the limits of the online channel. 

The conversation at the 2020 NRF show is a timely reminder for us on what is the future of the retail store. We’ve heard all the “retail is dead” stories during 2019, we’ve seen some major store closures and yet here we are in the first month of 2020 with a story about physical stores and eCommerce companies seeking to open stores.

Retail is not dead, stores are not dead, but it is changing. The role of the store and the expectations of customer experience is changing. The store is the brand extension, a place of experiencing products, a part of the buying decision matrix. http://bit.ly/2tVCEV5

Enjoy the article and ask yourself, is my business ready for the next 5 years? Do we have the right customer experience? Do my staff understand their role in this process? Do we have the technology and the structure to achieve the required change? If you answered NO to any of these questions, then call Beyond Retail and let’s have a chat.

info@beyondretail.com.au or +61 3 8538 1220

How digital queuing can save brick-and-mortar retailers

Many brick-and-mortar retailers are in trouble, and in no small part because they are failing to take advantage of the internet’s potential. The web facilitated the rise of giants like Amazon, but it also offers plenty of options to help traditional entrepreneurs compete — and succeed. The key is not to try and out-Amazon Amazon, but to provide what Amazon and its peers cannot — face-to-face customer service in a comfortable, welcoming space.

Rather than being the downfall of physical retail locations, the internet can supercharge this unique advantage. That’s why more and more retail stores are embracing digital queuing, fusing the organisational and streamlining power of the internet with the ambience and experience of going shopping.

If you’re seeking to start your digital transformation, looking for new directions, thinking about friction-less retail, or just want to talk through your ideas, then you need to speak to an industry specialist at Beyond Retail. You can contact us via email or call us on 1300 524 475

The New Digitally Transformed Store: A Hub For Technology Innovation

The meaning of brick and mortar retailing has forever changed. However, if you can recall the trending topics from just a few years ago, the debate between retail apocalypse and retail renaissance was in full swing, with the majority of industry watchers touting that it was the end of the physical store as we know it. Today, while the store has definitely undergone a transformation, the metamorphosis has led to a new concept for the physical store – a hub for technology innovation.

If you’re working through the challenges of where do we go now. Whether its Frictionless Commerce, Augmented Reality, RFID, Kiosks or any number of the technologies you need to be embracing, talk to us at Beyond Retail and we can help you clarify the stages and types of technology your business should consider. Email us at Beyond Retail or call us on 1300 524 475 for a no obligation chat.

Enjoy the article, it covers the key areas you should be considering with your IT people and store infrastructure.