Not that long ago, online grocery shopping was an exclusive playground for pioneers of the digital world.
Now, though, that playground is a lot more crowded.
Online shopping participation has accelerated at warp speed through the evolution of COVID-19. And it is not just among the digital elite. More and more people are choosing alternative shopping options like home delivery, click-and-collect and curbside.
It is become a time of change for retailers, many of whom are adjusting to meet the moment by offering choice. They are pivoting to offer online fulfillment options, which requires them to ensure the efficiency expected by third-party pickers. At the same time, they have had to adapt their in-store game to satisfy list-focused shoppers demanding safety and security. The common thread? Everyone wants to get in and out as quickly as possible.
As a result, the need to drive loyalty and build baskets through shopper engagement has never been more urgent. Read more…...
Looking for ways to engage your customers? Trying to craft a digital strategy for 2021? Need to improve your offering for a more discerning customer? Then talk to the customer experience specialists. It costs nothing to talk and who knows, you could walk away with some new ideas. Lets Talk!
Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.
Growing up, a shopping trip to the mall was a much-anticipated event! It meant hanging out with friends, trying on the latest fashions, and eating at the food court. But well before COVID- 19 reared its ugly head, shopping trends changed and much of that had to do with consumers’ need to connect with brands, purchase products that have been personalized for us, and the ability to get our purchases quickly and conveniently. Navigating the new and ever-changing customer journey is key for brands to stay on the road to success. 
The power of e-commerce has taken on an unprecedented urgency, its necessity forced by the coronavirus global health crisis.
In the blink of an eye, retail has changed forever.