What do Gen Z shoppers really want?

Gen Z: a generation who value experience over product. They live in a world where gaming rules and the boundaries are blurred between real and digital lives. Gen Z is the tribe succeeding the millennials and preceding Generation Alpha; the gaming generation representing over 35% of consumers in 2020.

The new blended phygital reality is permeating Gen Z’s daily lives, and in-turn elevating the expectation in brand and retail experience; an experience that they still very much desire, but of course, on their terms. Digitization and hyper-reality are big culture drivers for them — especially in the creative sphere, where virtual gigs, artificial intelligence art and digital fashion are becoming increasingly relevant. Augmented reality filters continue to be one of the biggest influences on Instagram and Snapchat that bleed into retail, with Gen Z shaping and sharing their own otherworldly lives. Read more…..

Considering how you can add digital experiences in your business?  Talk to the people who understand AR and other CX technologies. Talk to Beyond Retail.

#augmentedreality #cx #retail

5 things retailers can do to stay competitive in the ever-changing world of retail

Growing up, a shopping trip to the mall was a much-anticipated event! It meant hanging out with friends, trying on the latest fashions, and eating at the food court. But well before COVID- 19 reared its ugly head, shopping trends changed and much of that had to do with consumers’ need to connect with brands, purchase products that have been personalized for us, and the ability to get our purchases quickly and conveniently. Navigating the new and ever-changing customer journey is key for brands to stay on the road to success. Read more…..

Contemplating how your business is navigating the new world.  Need to talk to someone who can listen and assist? Lets talk!

Retail Empowerment: Tech Investments to Meet the Needs of Today’s Consumer

OIPThe power of e-commerce has taken on an unprecedented urgency, its necessity forced by the coronavirus global health crisis.

And as physical retail takes a pause, merchants are still determining how their previous investments in omnichannel selling will support them during this difficult environment. Read more…..

Working through your technology needs going forward?  Trying to make the eCommerce and legacy systems integrate smoothly. Talk to people who understand the issues from a retailers perspective. Lets Talk

Retail’s Pause is Over: Let’s Look Where Tech Investments Might Be Headed Now

OIPIn the blink of an eye, retail has changed forever.

As COVID-19 has spread across the globe, retailers have been forced to explore untested business models just to keep operating in a new, restrictive reality. Even for an industry accustomed to disruption, the widespread shuttering of doors has been like a kick in the teeth to some.

But retailers are resilient. They’ve found new ways to survive — and in some cases even thrive — during this unprecedented crisis. Read more…..

Working on what your next technology move should be? Working your way through conflicting priorities? Talk to some who can help.  Lets Talk