3 Ways Your Store Associates Can Drive Sales

roinAs we head into another year it’s timely now to consider how well set -up you are with your staff to deliver on the customer service promise. As the article in this post reflects on, whether you’re from the poshest designer boutiques on Fifth Avenue to the airy aisles of big-box stores, sales associates are the front line in customer experience. They are your customer service specialists, brand ambassadors, sales closers, advice givers, in-store problem solvers, and quality controllers. And no matter your size, segment or store count, they are tasked with the all-important job of ensuring a positive shopping experience for the customer, which, in turn, is the most impactful and profitable retail touchpoint at your disposal. http://bit.ly/BR2yhBOQU

Top retailers focus more on data

Retail Dive Logo 1Nearly 60% of global “brand leaders,” including traditional retail, pure-play, consumer goods and branded manufacturing companies, told Deloitte Digital researchers that their value proposition is based on product quality or uniqueness — compared to 11% for price and 6% for convenience, according to survey of 500 companies worldwide. Just 10% identified values and emotional connection as their unique pitch to customers, according to the report.   http://bit.ly/BR2yk3MLY

High-Touch: A Path To Shopping Resonance

roinRetailers these days hear so much about ROI that this simple acronym probably haunts them in their sleep. Sure, short-term return on investment is important, but perhaps also a bit shortsighted. In the long-term, there’s another kind of ROI they should dream about: Return on Involvement. The biggest marketing challenge today is how to engage the jaded or distracted (or both) shopper.   http://bit.ly/BR2ykWd7I

Brick-and-mortar retail isn’t dead, it’s just evolving

RCE_comThe physical retail space is in a profound period of flux, with many questioning its future as e-commerce behemoths like Instagram-focused, fast-fashion company Fashion Nova take center stage. The challenges are a roll call of complex issues with no simple answers: consumer behavior has shifted radically and permanently; labor is getting more expensive and harder to staff and train; and “silver bullet” technology solutions pile up the anxiety and operational impact with often little or no results to show for it.   http://bit.ly/2yu4WEP

Retailers Of Any Size Can Use Technology To Create A Top-Tier Shopping Experience

roinOnline and in-store shopping have converged, driven by technology that was once only available to industry-leading retail enterprises. Now technology helps retailers of any size create the modern shopping experience customers expect — convenient, fast, and increasingly effortless. Image and vision technology is the key to offering “anytime, anywhere” retail shopping and fast and efficient delivery.   http://bit.ly/BR2Oo7pqR