Top retailers focus more on data

Retail Dive Logo 1Nearly 60% of global “brand leaders,” including traditional retail, pure-play, consumer goods and branded manufacturing companies, told Deloitte Digital researchers that their value proposition is based on product quality or uniqueness — compared to 11% for price and 6% for convenience, according to survey of 500 companies worldwide. Just 10% identified values and emotional connection as their unique pitch to customers, according to the report.   http://bit.ly/BR2yk3MLY

High-Touch: A Path To Shopping Resonance

roinRetailers these days hear so much about ROI that this simple acronym probably haunts them in their sleep. Sure, short-term return on investment is important, but perhaps also a bit shortsighted. In the long-term, there’s another kind of ROI they should dream about: Return on Involvement. The biggest marketing challenge today is how to engage the jaded or distracted (or both) shopper.   http://bit.ly/BR2ykWd7I

Brick-and-mortar retail isn’t dead, it’s just evolving

RCE_comThe physical retail space is in a profound period of flux, with many questioning its future as e-commerce behemoths like Instagram-focused, fast-fashion company Fashion Nova take center stage. The challenges are a roll call of complex issues with no simple answers: consumer behavior has shifted radically and permanently; labor is getting more expensive and harder to staff and train; and “silver bullet” technology solutions pile up the anxiety and operational impact with often little or no results to show for it.   http://bit.ly/2yu4WEP

Retailers Of Any Size Can Use Technology To Create A Top-Tier Shopping Experience

roinOnline and in-store shopping have converged, driven by technology that was once only available to industry-leading retail enterprises. Now technology helps retailers of any size create the modern shopping experience customers expect — convenient, fast, and increasingly effortless. Image and vision technology is the key to offering “anytime, anywhere” retail shopping and fast and efficient delivery.   http://bit.ly/BR2Oo7pqR