HOW AR BENEFITS YOU
A new media channel
The commercial benefits of Augmented Reality are well established.
However most of the revenue projection studies fail to mention how to use it.
The main barrier most retailers face when attempting to take their products into this new media is the technical hurdles of making 3D content with incurring exorbitant production costs.
Blink™ enables anyone to make photo-real 3D using only video production skills and at a fraction of the cost.
A new customer engagement channel
Blink™ allows you to continuously create exciting experiences with a brand or product. Creating memorable brand experiences through the uses of AR, will drive customer engagement to new levels.
Using Blink™ 3D content, retailers will be able to convert attention and brand engagement into action.
Conversions drive sales.
A new sales channel
Augmented Reality’s ability to impress an audience is well documented.
Brands with deep pockets have been spending big in AR for years with spectacular results.
BLINK™ IS A MEDIA THAT TURNS VIDEO INSIDE OUT
Blink™ uses standard video production techniques to create true 3D “volumetric video”. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D “hologram” like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display. Here’s how it works:
You record your performance with our Blink™
Your content is processed from our proprietary .blink format into “depth video”. The result is a standard .mp4
You can then edit the video using almost any off-the-shelf video editor.
You manage your content, connecting it to your brand and your online presence.
You host your content wherever you prefer, ensuring it’s always available and accessible to those you authorize.
You create and manage the links that connect your online presence to the Blinks that you want your audience to enjoy.
Your content is available to be viewed on the Blink™ app. This is an entirely white-label experience. You define your customers experience from beginning to end. All your customer needs to do is install the Blink™ app once. From that moment on, every Blink™ ever made will be available to the people you authorize as easily as clicking a link in a mobile browser. You record your promotional event with our Blink™ recorder.
Available on most modern iOS devices
Available on most modern Android devices
Anyone who wants to view your Blink™ need only download our Blink™ Viewer app. Once they have it on their device, any time they click on a link to view one of your Blinks™ their browser will immediately flip over to Blink™ and your AR experience will begin.
If you have linked your Blink™ to a marker image, the user will see a guide to help them find your image, so that your content can be viewed in exactly the format you designed for it.
40,000 DOWNLOADS PROMISED: 110,000 DELIVERED. PLUS 2 AWARD NOMINATIONS.
Norway is the 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.
Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.
Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.
All this makes for valid starting point to create a high-end AR app.
The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.
They had an existing marketing concept with TV commercials using live action talking cows.
Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.
Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!
We wanted to make the customers proud of their own region.
We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.
We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.
AUGMENTED REALITY SPEND PREDICTIONS IN RETAIL
Statistics from Retail Perceptionsshow that 61% of shoppers prefer stores which offer augmented reality experiences, 71% would return more often and 40% would pay more for a product if they could experience it in AR.
“At Deloitte, we’re learning too, and we’ve been amazed at how we are able to put the technology to work for our customers – far beyond what we originally expected. The possibilities for practical application are endless.”
Source: Digital Marketing Institute –
“People’s lives have become so hectic that using VR may represent a significant and unwelcome interruption. AR features no such interruption, instead allowing people to take in the world around them without ignoring it. Augmented Reality can also facilitate interaction with other people and with objects, leading inevitably to more and wider real-world applications for the technology.”
Source: October 2016 Retail Perceptions Report
If you think that augmented reality is a far-flung idea that will have little impact on the world of retail, think again. Current projections indicate that augmented reality will generate $120 billion in revenue by 2020*, so retailers have every reason—and opportunity—to leverage this enhanced experience with shoppers.