The need for visibility drove companies to invest in solutions for their complete supply chain while Adidas is using the technology to verify provenance.
The sneaker resale market was booming before the coronavirus spread globally. During the pandemic, though, the second-hand market took off as people at home took stock of their belongings and start cashing in.
That brought about concerns of authenticity for brand-name items. Ensuring product legitimacy is one reason Adidas signed on to Avery Dennison’s new atma.io platform, which can verify provenance using RFID and other sensors, said Max Winograd, vice president of connected products at Avery Dennison. Read more……
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