Consumers love for digital, mobile experiences here to stay

Shoppers will continue embracing digital and mobile retail experiences even once the coronavirus pandemic is a memory.

That’s a prime finding of a study, from cloud communications and mobile engagement provider Sinch, on consumer behavior during COVID-19 and projected post-activity.

More than half of consumers, 58%, will continue to avoid crowds, 52% will avoid unnecessary travel, 46% will spend less time inside stores and 45% will dine out less often, according to a press release.

Yet retailers aren’t completely delivering the most useful digital and mobile experience that consumers want, according to the study, which stated brands are playing catch-up and many don’t know which channels customers prefer. Read more….

Working on your 2021 strategy and want to refresh your ideas?  Seeking to improve your customer engagement?  Need to develop a mobile strategy? Then talk to the customer experience specialists. It costs nothing to talk and who knows, you might walk away with some new ideas.  Lets Talk!

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