Not that long ago, online grocery shopping was an exclusive playground for pioneers of the digital world.
Now, though, that playground is a lot more crowded.
Online shopping participation has accelerated at warp speed through the evolution of COVID-19. And itâ€™s not just among the digital elite. More and more people are choosing alternative shopping options like home delivery, click-and-collect and curbside.
Itâ€™s become a time of change for retailers, many of whom are adjusting to meet the moment by offering choice. Theyâ€™ve pivoting to offer online fulfillment options, which requires them to ensure the efficiency expected by third-party pickers. At the same time, theyâ€™ve had to adapt their in-store game to satisfy list-focused shoppers demanding safety and security. The common thread? Everyone wants to get in and out as quickly as possible.
As a result, the need to drive loyalty and build baskets through shopper engagement has never been more urgent. Read more…...
Looking for ways to engage your customers?Â Trying to craft a digital strategy for 2021?Â Need to improve your offering for a more discerning customer?Â Then talk to the customer experience specialists. It costs nothing to talk and who knows, you could walk away with some new ideas. Lets Talk!Â