Building bigger baskets by increasing engagement in a mission-driven world

Not that long ago, online grocery shopping was an exclusive playground for pioneers of the digital world.

Now, though, that playground is a lot more crowded.

Online shopping participation has accelerated at warp speed through the evolution of COVID-19. And it’s not just among the digital elite. More and more people are choosing alternative shopping options like home delivery, click-and-collect and curbside.

It’s become a time of change for retailers, many of whom are adjusting to meet the moment by offering choice. They’ve pivoting to offer online fulfillment options, which requires them to ensure the efficiency expected by third-party pickers. At the same time, they’ve had to adapt their in-store game to satisfy list-focused shoppers demanding safety and security. The common thread? Everyone wants to get in and out as quickly as possible.

As a result, the need to drive loyalty and build baskets through shopper engagement has never been more urgent. Read more…...

Looking for ways to engage your customers?  Trying to craft a digital strategy for 2021?  Need to improve your offering for a more discerning customer?  Then talk to the customer experience specialists. It costs nothing to talk and who knows, you could walk away with some new ideas. Lets Talk! 

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