Tech transformation of retail in the time of COVID-19

The global pandemic has changed nearly every aspect of daily life, including how we shop. When the pandemic hit the U.S. in March, essential retailers needed to quickly put in place measures to ensure the health and safety of their customers and employees, while non-essential retailers needed to quickly pivot from a physical to digital environment.

By June, non-store retailers outpaced in-store retail more than 4x over in sales. While COVID-19 has posed myriad challenges to in-person retail, from safety to delivery, it has also accelerated the technological evolution of retail. Technologies that enabled the enhancement of in-store or curbside pick-up, customer personalization, and contactless service and delivery have helped retailers solve for some of today’s challenges.

These experiences are not just limited to deep pocketed retailers; small and midsize retailers also need to look at how next generation technology and digital transformation can better service customers in this new normal. Read more…

Looking for ways to improve your digital presence?  Working on your digital strategy for 2021?  Or, simply looking to convert more sales?  Talk to the customer experience specialists. It costs nothing to talk and who knows, you might walk away with some new ideas. Lets Talk!

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