In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.
What’s the purpose of a store? Technically, it’s to offer up products to customers and, more importantly, get them to buy those products. But in recent years, the purpose of a store has been brought into question as startups and traditional retailers alike explore what has become the pinnacle of physical retail: experiential retail. Or, to specify: successful experiential retail.Â Read more….
Do you have an ecommerce strategy to deal with the new reality? Can your business manage a “low touch” market? Talk to the CX experts and explore the options available to you. Lets talk!