With retail sales doubling over the last decade, the beginning of 2020 was full of excitement for the retail industry. eMarketer predicted that total retail sales would grow 2% to $5.574 trillion, while e-commerce sales is expected to stay strong at a 12.8% growth rate to $666.28 billion. Meanwhile, retailers across all categories were steadily shifting toward delivering more personalized and curated shopping experience — online and offline — that grabbed consumers’ attention. Read more….
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