Retailers to spend $1.5B on AR/VR in 2020

Spending on augmented and virtual reality (AR/VR) will jump 79% to $18.8 billion worldwide in 2020 from this year as the retailing industry leads in developing new applications for the technologies. Retailers will spend $1.5 billion on AR/VR next year as they seek to provide a more engaging customer experience (CX), researcher International Data Corp. (IDC) forecasts in a new report. Read the article at

Is your business ready to reap the benefits an Augmented Reality program could provide to your business? Talk to Beyond Retail and we can show you the latest AR products and help you design a cost effective, customer engaging AR program. Call +61 3 8538 1220 or at

Let’s talk soon and get you ahead of the curve for 2020.

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