Many brick-and-mortar retailers are in trouble, and in no small part because they are failing to take advantage of the internet’s potential. The web facilitated the rise of giants like Amazon, but it also offers plenty of options to help traditional entrepreneurs compete — and succeed. The key is not to try and out-Amazon Amazon, but to provide what Amazon and its peers cannot — face-to-face customer service in a comfortable, welcoming space.
Rather than being the downfall of physical retail locations, the internet can supercharge this unique advantage. That’s why more and more retail stores are embracing digital queuing, fusing the organisational and streamlining power of the internet with the ambience and experience of going shopping.
If you’re seeking to start your digital transformation, looking for new directions, thinking about friction-less retail, or just want to talk through your ideas, then you need to speak to an industry specialist at Beyond Retail. You can contact us via email or call us on 1300 524 475