Top retailers focus more on data

What is your business doing about its data? With our RetailNext product, we can share with you numerous case studies and client stories about how the use of in store data has transformed retail operations not only from an operational efficiency point of view but also in terms of increased sales results. This article on the Deloitte Digital survey clearly indicates how brand leaders are using data to keep ahead of the game. If you’d like to now more contact us at Beyond Retail or call +61 3 8538 1220

Nearly 60% of global “brand leaders,” including traditional retail, pure-play, consumer goods and branded manufacturing companies, told Deloitte Digital researchers that their value proposition is based on product quality or uniqueness — compared to 11% for price and 6% for convenience, according to survey of 500 companies worldwide. Just 10% identified values and emotional connection as their unique pitch to customers, according to the report.

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