High-Touch: A Path To Shopping Resonance

roinRetailers these days hear so much about ROI that this simple acronym probably haunts them in their sleep. Sure, short-term return on investment is important, but perhaps also a bit shortsighted. In the long-term, there’s another kind of ROI they should dream about: Return on Involvement. The biggest marketing challenge today is how to engage the jaded or distracted (or both) shopper.   http://bit.ly/BR2ykWd7I

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