More consumers than ever want retailers to personalize service

Retail Dive Logo 1As shopping becomes more ubiquitous through online, mobile and brick-and-mortar channels, retailers need to become more trusted advisors to their customers and more capable of providing them with personalized, immersive shopping experiences, according to new research from Accenture and the Retail Industry Leaders Association (RILA).  http://bit.ly/BR2OoO1tY

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