Are you ready for the group that has replaced the baby boomers as the finanacial juggernaut that will determine the style and demands of retail for the next 10 years?
Millennials (the generation born roughly between 1980 and 2000) are emerging as a retail juggernaut. According to data from Accenture, there are around 80 million Millennials in the U.S., and they spend $600 billion annually. By 2020, the firm expects their spending to grow to 1.4 trillion and make up as much as 30 percent of total retail sales.