A good article on keys area of consideration, if you’re weighing up how you enter the AR market. The good news for Beyond Retail is the Blinxel 3D AR application we work with, meets and exceeds the 5 key points listed in this article. The area it doesn’t cover is cost and for many retailers this can be prohibitive. Blinxel AR has solved this problem and will conservatively reduce the cost of producing an AR product for a mobile device by a factor of 10 or more. That’s right I said, it will reduce the cost to 1/10th of whats happening now. Exciting times. Enjoy the article and if you want to now more contact us at ar@beyondretail.com.au
Most retailers are to looking get products and services into the hands and eyes of customers anytime, anywhere, coupled with a high-quality and consistent brand experience. One-way engagement mechanisms such as SMS, email, print, and TV advertising are passive, akin to sending a letter via stagecoach and then waiting around wondering, “Did they receive it?”
Now augmented reality apps are emerging that deliver rich, highly interactive, two-way experiences that visually engage customers and extend products and services to fingertip access, both inside and outside the store. Central to AR apps is they are tailor-made for mobile devices. Houzz reports that mobile users who engage AR are 11x more likely to purchase and spend 2.7x more time in the app.