The role of store associate is changing, retailers and brands better take notice

RCE_comAs retailers search for the new technology that will give them that edge in customer engagement, its important we understand the new role of the store sales assistant and how critical they are to a successful impementation of any new tech. This is agreat article on this changing role.

In an IBM commercial from 2006, a shadowy man in a trenchcoat combs the aisles of a local supermarket, stuffs products in his pockets, before a security guard catches up with him as he attempts to leave the store.

It is assumed this guy is a shoplifter — that is until he reaches into his coat and mysteriously retrieves a receipt for all of his items.

Twelve years ago, such a shopping experience seemed like pure fantasy, and it was — the ad was part of a campaign imagining the future of retail with RFID technology.

Now, Amazon Go has made it a reality — minus the need for a paper receipt.

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