As retailers search for new ways to enhance customer experiences, to differentiate themselves and to engage customers in the sales process, we are seeing more developments in the areas of Augmented Reality. This article talks about how HOUZZ has adopted AR into its business model.
More than 2 million shoppers have used Houzz’s “View in My Room” augmented reality mobile app feature in the process of making a purchase since the capability launched in May 2017, Houzz co-founder and president Alon Cohen said.