Why technology is key to seamless, frictionless shopping

RCE_comIn retail, it’s important to create a smooth shopping experience for the consumer, who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it a headache-free process for them . http://bit.ly/BR2mB66Zp

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