L’Oréal glamorizes AR tech with two-way beauty consultation

Retail DiveOne of the most exciting developments in CX is the adoption of AR technologies. Up until now, the cost has meant these have only been in the domain of large multi-nationals, but new developments will soon see the release of more cost-effective AR technologies. L’Oreal is a great example of customer-focused AR applications adding to the customer engagement process.

L’Oréal is giving consumers a way to take their augmented reality-based makeup try-ons to the next level by enabling a beauty adviser to a place recommended products on a shopper’s face during a live consultation. Live Makeup Consultation, which will be rolled out for L’Oréal’s professional brand NYX Cosmetics, was officially debuted during a session at Cannes Lions this week.                          http://bit.ly/BR2KBWxE3

 

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