The evolution of the store associate

RCE_comImportantly, as we move to the use of IoT technologies, AI, AR and a whole host of technological advancements in how we improve our CX, it’s critical we don’t forget just how important our people at the customer-facing end of this process are to the successful implementation of any CX program.  This article discusses this in more detail.

Faced with unprecedented retail rivalry, more retailers are choosing to stand out and engage shoppers by delivering an enhanced customer experience. Now that customer experience is the new competitive battleground, store associates — the friendly face of retail — have new strategic significance in retailers’ attempts to combat competitors.

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