Why the best retail omnichannel experience is an invisible one

RCE_comHave you ordered pizza from Dominos recently? If you have, it’s unlikely that you called the nearby store on the phone to place your order. Online sales in the U.K., which includes practically every digital platform imaginable, were up 14.5 percent year-on-year, representing 77 percent of all system sales. Once you have an account established with Dominos, you can place an order through their mobile app, Facebook Messenger and Amazon’s Alexa — just to name a few. Perhaps as impressive as their mission to leave no device without the ability to order pizza is how, no matter what platform is used, the experience is consistent and on brand.   http://bit.ly/BR2whrQkI 

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