Google expands retail shopping program with a universal cart, personalization focus

RCE_com Retailers and brands battling against Amazon now have a new business partner ally — Google. The search giant is expanding/replacing its Google Express shopping service with “Shopping Actions,” a program that promises to drive bigger sales for retailers and provide Google users with a seamless purchase journey whether it starts on a mobile device, a laptop, a desktop or through its voice assistant Google Home.  http://bit.ly/BR2G8xkmg

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