Google expands retail shopping program with a universal cart, personalization focus

RCE_com Retailers and brands battling against Amazon now have a new business partner ally — Google. The search giant is expanding/replacing its Google Express shopping service with “Shopping Actions,” a program that promises to drive bigger sales for retailers and provide Google users with a seamless purchase journey whether it starts on a mobile device, a laptop, a desktop or through its voice assistant Google Home.

Leave a Reply

Receive the latest news

Subscribe Now

Get notified about new articles