The horse you rode in on will not win the race for the future

RCE_comHow easy is it for customers do business with us? How much effort is required for customers to find what they want, and have it provided where they want? Many retailers rarely ask these “effort” questions. Yet, they are at the very core of the Goliath’s strategy that is gobbling up customers at an amazing rate. So much of retail still focuses on a heritage of the 4Ps to market sales transactions.

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