Zara to launch an Augmented Reality app in its stores

Evening Standard Zara have announced a plan to roll out an augmented reality (AR) experience across 120 of their flagship stores globally from April 18.

The two-week initiative will allow customers who have downloaded the ZARA AR app to hold up their phone to certain store windows or a sensor within the store and see models come to life on their screens – walking and even talking – wearing selected items from the Zara range, which they can then click through and buy.

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