Millennials will pay more for top mobile shopping experiences

Retail Dive More than one third (37%) of U.S. consumers are willing to pay more for a product or service providing that they can get a superior shopping experience with mobile, according to a study by Worldpay. When millennials (defined in the study as those between the ages of 18 and 24, but generally defined as between 22 and 35) are broken out, the number rises to 44%, which is twice as high as consumers older than 65.

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