These 7 traditional retailers are cashing in on the subscription box craze

CNBC Subscription boxes aren’t just for Stitch Fix and Blue Apron anymore.

Traditional retailers such as Target and Walmart are picking up on the trend and rolling out their own subscription services for make-up, kids clothing, and athletic apparel. Building on the success of names like Birchbox, Dollar Shave Club, and Trunk Club, established brands like Gap and Under Armour hope they can create their own box model to woo shoppers.

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