A new era of content management, strategic collaboration

RCE_comOne of the most misunderstood and missed dynamics of retail today is the renewed importance of “content.” Historically, brands focused on mass marketing of products that drove product content creation and distribution. Brands provided “air cover content” for launching products and educating customers. Brand content was also the “stuff” of retail ads, promotions and in-store merchandising. So, what changed?


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