Authenticity, change big focus points for retail start-up entrepreneurs

RCE_comWhile the founders of Beauty Pie, Soaper Duper, &pizza, STORY and the Museum of Ice Cream all came into retail entrepreneurship via different channels, they all share at least one belief: retail is all about a seamless, frictionless experience that allows the shopper to search, browse, buy and return via the desktop, the laptop, the tablet and the smartphone, all without a hiccup.

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